The residential cleaning service industry has grown notably over the past decade and continues to grow. This makes the professional cleaning industry a highly competitive business, especially if you have plans to start a cleaning business. Like other businesses, the success of your startup cleaning business strongly hinges on the quality of your services and knowing how to market your services.
While investing in the right equipment, such as a rug dusting machine, rug centrifuge, and area rug cleaning equipment, can improve the quality of your services, you should learn a few tips to improve your marketing results. Below are a few tips for marketing your cleaning business startup.
1. Embrace Social Media Marketing
The cleaning business is highly local, and most people succeed with offline marketing strategies. However, you shouldn’t ignore the power of social media marketing. Almost 80% of the world’s population currently have active social media profiles. Most also spend an average of two hours daily on their preferred site.
Embracing social media marketing, either through Facebook, Instagram, or Twitter, allows you to connect and engage with customers and potential leads. For instance, you can use TikTok, which has over a billion active users, to share short-form videos to generate new leads and engage clients.
2. SMS Marketing
SMS marketing is somewhat close to traditional marketing methods. SMS marketing is typically sending marketing messages directly to clients and prospects. However, you should watch out for various regulations of using SMS marketing to enjoy its benefits. For instance, according to the FCC, prospects and customers should willingly opt-in to receive marketing messages.
SMS marketing is surprisingly effective than most marketing strategies. For instance, more than half of targeted customers respond to marketing messages within five minutes. Click-through rates of this marketing strategy are also higher than other digital marketing methods. However, you should find ways of making this a two-way conversation to engage prospects.
3. Monitor Reviews and Listings
Unlike before, most customers find businesses through online search and listing services like Facebook business pages, Angie’s List, and Google My Business. This explains why having a professional and optimized website is crucial for your marketing success. That said, you should ensure these listings are up to date.
This requires that you claim your startup cleaning business listings on all sites. Update your profile and ensure there are no errors, especially in the location and contact section. You should also respond to both positive and negative reviews. Responding timely to reviews and client inquiries shows that you care about your customers.
While responding to positive reviews is easy, you should know how to handle negative reviews. You should simply acknowledge the customer’s concerns, apologize, and offer something in place of your business’s shortcomings.
4. Invest in Paid Ads
Social media business pages allow you to create paid ads, which are effective for marketing your startup. Paid ad campaigns involve using a third party to market your services to a target audience. You can target your ads based on location and other filters. The best part is that you only incur costs when an interested visitor clicks on your ad.
Residential cleaning and other service industries are built on professionalism, ability to deliver, and trust. However, your customers won’t know about your company’s services until you inform them. Crafting an effective marketing strategy and providing quality services benefits your startup cleaning business.