Ultimately, the clients you serve are a representation of the kind of business you are. That’s not to say discrimination is acceptable of course, but certain measures such as your pricing, the technical knowledge required by those who understand what you have to offer, and how you market can all have an influence on this.
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A high-street music store is certainly going to appeal to a different market than a guitar luthier who spends seven months handcrafting a custom guitar for a vast array of discerning clients, and the latter doesn’t need to “discriminate” for natural prestigious and understanding clients to form around him.
Perhaps you’re just starting out with such a refined enterprise, and you need to determine your best approach. This requirement can apply to any industry, from event caterers to those looking to improve their HVAC SEO rankings. Either way, understanding the clients and their needs comes first.
In this post, we’ll discuss how this approach might work differently for prestigious clients, and what tips would work best for those you hope to serve:
Reliability In Excellence
Prestigious clients require excellence, that much is true. But how does your commitment to excellence demonstrate these values? Perhaps, for example, you invest to have one client representative work with each client except for when on leave, so that the experience with your firm remains consistent from the jump. Relationships, preference-setting, noting down suggestions, these are the measures that allow a client to feel satiated by your commitment to them.
Participating In Industry Events
To understand your market and raise your presence to the next level, you have to understand the industry events being talked about and attended. Even big-named hypercar brands bring their models to illustrious car expos, and you can head to networking spaces too. It’s about putting your name out there, using testimonials to forge connections, and becoming an ambassador for the top-end of your industry.
It may seem a little “unstylish” to put yourself out there with such fervor, but on the contrary, it helps your firm stand up with confidence and speak. Who listens, of course, is down to luck.
Referrals & In-Person Meetings
No two prestigious clients will be exactly the same of course, but one standard is often understood – clients of a discerning type will be interested in connecting with you more than just through a website contact form. This might involve referral programs for social proof, in-person client meetings and tours of your facilities, and even trial runs of your services, paid for of course.
Having this kind of gateway in which trusted clients can recommend personal connections will help you understand how to correctly bring them in in a mutually respectful manner. That’s not to say you have to roll the red carpet out for anyone with discerning taste, but a firm handshake and the timeless hallmarks of good business should always apply.
With this advice, you’re certain to cultivate prestigious clients in the best possible way.